E-cigarette and vapouriser usage (health and wellbeing needs in South Tyneside)

Leadership

• The Tobacco Control Alliance should form a consensus on the usage of e-cigarettes as a harm reduction technique and an alternative to smoking.

Stop Smoking Services

• Trained stop smoking advisers should continue to receive relevant policy and evidence updates in line with the National Centre for Smoking Cessation Training (NCSCT)^[4] and PHE evidence review order to supply advisers and clients with consistent messages around e-cigarettes. 

Marketing

• There is a need to publicise the current best estimate that using Electronic Cigarettes is around 95% safer than smoking.
• Encouraging smokers who cannot or do not want to stop smoking to switch to electronic cigarettes could be adopted as one of the key strategies to reduce smoking related disease and death.  Advising that consumers purchase devices from reputable sellers who comply with the Tobacco Regulation Directive^[5].