Safer Sleep in the Spotlight

Posted by: Press team on 11 March 2021 14:55

South Tyneside families are being reminded about the importance of safer sleep as part of a national campaign to reduce the risk of sudden unexpected death in infants.

The national Safer Sleep Week campaign runs from 15 to 21 March and the South Tyneside Safeguarding Children and Adults Partnership will be promoting tips on safer sleep throughout the week.

Parents are advised to always place their baby on their back to sleep on a firm, flat and waterproof mattress.  Babies should sleep in a separate cot or Moses basket in the same room as mum for at least the first six months. They should also be kept smoke-free both during pregnancy and after birth.

People should avoid sleeping on a sofa or armchair with their baby and never sleep with their baby in the same bed. They should also avoid alcohol and drugs while caring for a baby. Babies should not be allowed to get too hot and should never have their face or head covered while sleeping.  

Councillor Moira Smith, Lead Member for Children, Young People and Families, said: "We recognise that many families will be under additional pressures due to the pandemic but it is vital that babies sleep safely during the day and night.

"That is why it is so important to promote the key safety messages on safer sleep and let people know where they can go for advice and support."

To find out more about safer sleep  people are encouraged to speak with their GP or Health Visitor or visit

Last modified: 01 October 2021 15:01